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E-commerce Calculators

Conversion Rate Calculator

Conversion rate is the share of visitors who complete a goal, such as a purchase. Add revenue to see what each visitor is worth, or a target rate to see how many more sales it would mean.

$
%
Conversion rate2%
Revenue per visitor
$0.90
Average order value
$45.00
Conversions at target rate
463
Revenue at target rate
$20,835.00
Step-by-step working
  1. Conversion rate = 370 ÷ 18,500 × 100 = 2%

How to use the Conversion Rate Calculator

  1. Enter visitors and conversions for the same period.
  2. Optionally add revenue and a target rate.
  3. Press Calculate.

Formula

Conversion rate = conversions ÷ visitors × 100   Revenue per visitor = revenue ÷ visitors

Examples

  • 370 orders from 18,500 visitors: 2%. Each visitor is worth 0.90; at 2.5% you would get 463 orders.

Frequently asked questions

Visitors or sessions?

Either works if you use the same measure each time. Sessions count repeat visits, so they give a lower rate than unique visitors.

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